All Podcast Episodes
The Interview: Vuori VP of International, Andy Lawrence
In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori. Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015. In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden. In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.
The Interview: UGG, VP of Global Marketing Carole Diarra
The Interview: UGG: In this episode, host Karl McKeever is joined in conversation by Vice President of Global Marketing for global lifestyle brand UGG, Carole Diarra.
Diarra reflects on how a brand can stay relevant in today’s uncertain times, and the enduring principles that make great brands stand out. She also shares the story of her own personal career journey that saw her spend 15 years in New York honing her skills at L’Oreal, before eventually settling in her current role (and into a new life) in Paris.
Recorded at Shoptalk Europe 2022.
The Interview: Frugi, Chief Executive Officer Sarah Clark
The Interview: Frugi: In this episode, host Mark Faithfull is joined by Sarah Clark, CEO of UK organic clothing brand, Frugi. We to explore how sustainable fashion has changed; the brand’s plan for growth; what a sustained approach to business growth looks like; how to better influence and empower customers to live more sustainably; and how can it replace the pursuit of profit, and to reflect on her first year in post.
Recorded at Retail Week Live 2022.