The Interview: IKEA US Head of Home Furnishing Identity & Retail Design, Seana Strawn

The Interview: IKEA - In this episode of The Interview Series, host Karl McKeever is joined by Seana Strawn, Head of Home Furnishing and Retail Design at IKEA US.

At IKEA US, Seana Strawn leads, among other things, the omnichannel sustainability customer communication and sustainability retail visual experience as IKEA develops toward their goal of being a fully circular company by 2030.

Recorded live in the heart of New York City during NRF 2023, she joins us to discuss the need for retailers to place sustainability at the heart of strategic thinking, its growing influence on retail design and how, if done right at store level, the trend for resale can increase foot traffic with unique offerings, and boost customer loyalty.

Presented by Peak Technologies