The Interview: FitFlop CTO Sal Usmani

14 Apr

17 April 2023
The Interview
31 MINS LISTEN

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In this episode of The Interview Series, host Karl McKeever is joined by Sal Usmai, CTO of ergonomic and wellness footwear brand, FitFlop.

The launch of FitFlop's first US store yesterday (17/4/23) located on Mercer Street in SoHo marks another milestone for the retailer as it continues an ambitious expansion programme that will see it grow its permanent retail footprint internationally.

Leading the company's transition to an omnichannel organisation is its CTO, Sal Usmani. A seasoned technology leader with 20+ years of experience managing multichannel business applications in a strategic environment, Sal joined FitFlop in 2022 as chief technology officer to ensure that innovation, data, technology and a customer-first approach are central to the retailer's overall growth plans. Before joining FitFlop he led technology teams at Belstaff, LVMH and the Conran Group.

In our latest of episode of The Interview Series, recorded live in the heart of New York City during NRF 2023, Sal joins host Karl McKeever to discuss the changing face of digital transformation, and explore FitFlop's journey to becoming an AI-driven retailer.

Presented by Peak AI

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