In Focus Ep22: Customer Data Platforms

In Focus | Customer Data Platforms. Host Karl McKeever sits down with Citizen Watch VP Customer Insights & Data Management, Rob Harvath, and Amperity Chief Customer Officer, Dan Milgrom to discuss how customer data platforms can connect the dots for improved customer engagement; why establishing a singular source-of-truth for customer data matters; the importance of adopting a “question everything” approach; and how to create a data-driven culture, to keep things ticking.

Presented by Amperity.